Cost/Opportunity and Pipe/Spend

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The Metrics Brothers (fka SaaS Talk)

Ray Rike & Dave Kellogg

97 episodes

1 day ago

The Metrics Brothers (formerly SaaS Talk with the Metrics Brothers) is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics and the metrics that are relevant to Native-AI and B2B software and SaaS companies.

Each 20-minute episode will cover a topic critical to leading a B2B software company, and chalked full of practical advice that can be introduced and applied in most Native-AI, Agentic AI and B2B software and SaaS companies.

All content for The Metrics Brothers (fka SaaS Talk) is the property of Ray Rike & Dave Kellogg and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Technology,

Business

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Cost/Opportunity and Pipe/Spend

The Metrics Brothers (fka SaaS Talk)

25 minutes 24 seconds

5 months ago

Cost/Opportunity and Pipe/Spend

How do you calculate the efficiency of pipeline generation in a B2B SaaS company? Dave "CAC" Kellogg and Ray "Growth Rike take this metric(s) topic on head first by discussing both the Cost per Opportunity and Pipe to Spend metrics - key to understanding how much investment is required to generate pipeline!