Many small businesses often feel like their biggest threat is competition, especially from large corporations.

While competition certainly plays a role in the success or failure of any business, very few businesses fail because of competition alone.

On the other hand, one of the biggest threats all businesses face is time. Most businesses fail because they fail to innovate, change with the times, and keep up with advancements in technology and consumer demands.

A lack of foresight into the developments that can make your business obsolete is a greater threat than any competitor could ever be.

In this episode, Chris Searles and Rob Seifert share their thoughts on why too many entrepreneurs find themselves in the wrong business, fighting the wrong fights to stay alive rather than working to innovate.