Modern marketing is all about effective storytelling.

Fortunately, the tools to tell those stories have never been more accessible.

The problem is, the inexpensive nature of many of those tools leads many to believe content marketing is cheap and easy. Nothing could be further from the truth.

Content marketing can be an invaluable tool, but doing it right requires dedication, perseverance, and patience.

Without investing in quality content and active and consistent promotion (and sticking with it through the rough beginning stages), putting something like a blog on your website can be more of a hindrance than a help.

In this episode of the Messengers Podcast, Chris Searles and Rob Seifert discuss their experiences with content marketing and share some of the misconceptions about content and promotion they regularly encounter with clients and prospects.

The duo explains why these tools can be invaluable if used properly, but can occasionally do more harm than good and why many people underestimate the amount of time that’s needed for both creating and also promoting their original content.