Keeping your website up-to-date can be one of the most difficult tasks for a small business. Very few small businesses and entrepreneurs are able to dedicate personnel to this task, which means it usually falls by the wayside until it gets so bad it can no longer be ignored. At that point, it comes time to make a decision on whether you’re looking at an update or a complete, ground-up rebuild.

It would be nice if there was a rule we could follow, such as “if it has been X years since you did Y, you need to start from scratch.” Unfortunately the real answer isn’t so straightforward.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss the correct approach to a website redesign - one based on data and facts rather than subjective opinion.

We discuss some of the technical aspects behind rebuilding a website for a business, how to identify when a website needs a full redesign, how to use the data that your current website provides to optimize rather than rebuild, and most importantly, what you should be doing to turn views and clicks into revenue for your company.