Many entrepreneurs and businesses spend far too much time, effort, and money on logo design.

While your logo holds some importance, it’s not the make-or-break endeavor that many make it out to be.

Whether it’s spending too much on logo design, or agonizing over details that won’t matter at all to your business, mistakes happen in the logo design process all the time.

On the other hand, there are a number of important elements when it comes to choosing a logo designer that need to be considered, but don’t need to cost a fortune.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss some of the common logo design pitfalls they see entrepreneurs and marketers fall into, as well as the misconceptions many hold when it comes to understanding what a logo is actually supposed to do.

They provide important information you should be sure to discuss with your logo designer to make sure your logo will work across all mediums, and get into everything from digital vs. print color-palettes to whether or not your logo should be updated and at what frequency.

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