The perfect advertising campaign is a well-balanced mix of creativity and clarity. The idea is to make the message memorable while not losing the clarity of the product or service you're selling in the process.

Often, marketers or businesses lean too far to one side of that formula. This means that their advertising is either too uninteresting or too crowded to actually grab someone's attention, or too complex for anyone to easily understand the message.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert (Searles Graphics) discuss some of the obstacles they’ve faced crafting advertising campaigns for themselves and their clients.

The hosts go over their own struggles balancing memorable advertising with a clear message and discuss some world-class examples of great ad design coming from companies like Geico and Absolut Vodka.