Ravi Gundlapalli speaks with successful entrepreneur Brooks Bell who after building a successful consulting company, Brooks Bell Inc. is now leading the war on preventing Colon Cancer, the 2nd most deadly cancer worldwide. About the Guest Brooks Bell is an established leader in the emerging industry of conversion optimization. She started her firm, Brooks Bell, in the early 2000s to help bring a data-driven mindset to digital marketing departments, and quickly became the leading organization in the industry. Today, her goal is still the same: to help companies discover the people behind the data using advanced analytics, optimization and personalization strategies. The Brooks Bell team has generated more than $500 million dollars in value for industry leaders in retail, financial services, media, and technology. A recognized thought leader in analytics and entrepreneurship, Brooks has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. Most recently, Brooks spoke at the 2016 Democratic National Convention and has moderated events for Bill Clinton, venture capitalist Chris Sacca, and Chelsea Clinton. Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She is dedicated to social issues and serves on the board of WalkFree.org, the largest movement in the world dedicated to ending modern slavery. She has also served as the president of the Entrepreneurs Organization, and as a board member of the Digital Analytics Association and the Raleigh Chamber of Commerce. In 2019, following her diagnosis with stage III colon cancer, she stepped into the role of Executive Chairman, where she continues to inform the strategic direction of the company. Brooks dedicates the rest of her time to educating the public about young-onset colon cancer and elevating the conversation about colonoscopies. Learn more about your ad choices. Visit megaphone.fm/adchoices