Today's conversation is with Blake Erickson—entrepreneur, co-founder of Scaling.com, and the unlikely partner who helped Ben Hardy take scaling to the world.
This episode explores the mindset shifts behind exponential growth and the power of setting impossible goals. Blake shares how his journey from missionary work to door-to-door sales eventually led him to a $6M+ business helping others scale, and why thinking better is more powerful than doing more.
We also get personal about my own scaling vision, unpacking how real estate, impact, and podcasting intersect with my mission to serve aging-out foster youth.
If you're struggling to align your business goals with your deeper purpose, I hope this episode sparks the clarity you've been craving.
0:00 Intro
1:12 Blake's background: mission work in Peru and early leadership lessons
4:06 Door-to-door sales success and scaling by recruiting friends
5:32 The mindset shift from "doing more" to "thinking better"
6:01 How Blake reconnected with Ben Hardy
7:24 The origins of Scaling.com and their rapid success
10:20 Wyatt's story of how Ben Hardy's work impacted him
12:41 Raising your floor and the power of saying no
13:40 A real-world example of landing a $250K client
14:36 Aligning identity with impact and scaling for freedom
15:47 Scaling.com's "impossible goal" and exponential thinking
19:23 Wyatt's 25,000-door real estate vision and its evolution
24:00 Creating a personal development ecosystem for residents and team
27:54 Podcasting as a strategic tool for culture and recruiting
29:56 The flywheel effect of bigger deals and greater operations
31:21 Blake challenges Wyatt: is real estate a false requirement?
36:58 Shared housing, happiness, and scalable impact
Resources Mentioned:
📚 The Science of Scaling by Dr. Benjamin Hardy and Blake Erickson
📚 10X is Easier Than 2X by Benjamin Hardy and Dan Sullivan
📚 Personality Isn’t Permanent by Benjamin Hardy
Connect with Wyatt: 🌐 https://wyattgraves.com