In this episode, Walid Dib, entrepreneur and founder of Better, takes us through his unconventional journey from the world of insurance to building innovative solutions in the personal wellness space. After pivoting, he now focuses on tackling sensitive issues that men face, such as hair loss and sexual wellness. Walid shares his unique approach to building a brand that addresses the mental and physical health of men, focusing on solutions that go beyond the typical market offerings. He emphasizes the importance of building in public, being transparent with customers, and creating products that truly solve problems, not just fill gaps. Walid also talks about his experience raising funds for Better, lessons learned from his previous ventures, and the challenges of building a business in a regulated industry. Key takeaways: - Building a business with transparency and in public creates valuable feedback loops and helps attract early support. - Co-founders play a crucial role in success, and finding the right partner is essential to a startup’s journey. - Addressing sensitive issues with empathy and understanding can lead to greater customer trust and loyalty. - Pivoting in the face of failure is an opportunity to learn and adapt to market needs. - Focus on customer needs and take the time to find product-market fit before scaling. Chapters: 00:00 Walid Dib’s Journey: From Insurance to Entrepreneurship 01:40 Identifying Problems, Working With Co-founders, Building in Public 05:54 Learning From Earlier Exits & Pivots 10:32 Working on Insurance at Addenda 22:41 Moving on From Addenda 28:14 Experimenting with a Micro SaaS Idea 30:35 Looking at the HIms model in the U.S. 36:32 Navigating the Regulatory Environment 42:47 Head of Growth, Co-founder 46:36 Advice Walid Would Give His Past Self 47:53 Forbes 30 Under 30 53:56 Next Steps For Better 59:48 Launching in the UAE