Bootstrapping and Scaling Wafeq from 0 to 10k Customers with Nadim Alameddine

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The MENA Startup Show

Samer Bejjani

11 episodes

1 day ago

Where founders, investors & experts share their authentic experience building and growing MENA startups. 🔍 No fluff, no sugar-coating, just real conversations about the actual challenges faced by MENA startups and the true reasons behind their growth and success with the people building in our region. 🎬 Hosted by: Samer Bejjani — a founder, growth marketer, and angel investor with 15 years of experience in building startups. Currently bootstrapping and scaling a profitable startup studio and helping 100+ MENA startups grow at Growth Levers. 📧 For feedback: hello@themenastartupshow.com

Entrepreneurship

Business

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All content for The MENA Startup Show is the property of Samer Bejjani and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Bootstrapping and Scaling Wafeq from 0 to 10k Customers with Nadim Alameddine - E9

The MENA Startup Show

40 minutes 3 seconds

8 months ago

Bootstrapping and Scaling Wafeq from 0 to 10k Customers with Nadim Alameddine - E9

In this episode, Nadim Alameddine, CEO & founder of Wafeq, shares his journey from bootstrapping his first startup to building a SaaS company that simplifies accounting and financial management for businesses in MENA.Nadim discusses the lessons he learned from scaling multiple products, why localization is a key differentiator in the region, and how Wafeq navigates the complex landscape of regulations and compliance. He also dives into the challenges of pricing SaaS in MENA, his approach to fundraising, and how AI is reshaping financial software.Key takeaways:- Bootstrapping forces founders to be resourceful and prioritize sustainable growth.- Having a technical co-founder—or learning to code—can be a game-changer in early-stage startups.- Localization is a critical competitive advantage in MENA’s SaaS market.- Navigating regulatory complexity is a major challenge for fintech and accounting software.- SaaS pricing should evolve with product maturity and competitive positioning.- Fundraising in MENA requires patience, persistence, and the right investor match.- AI is transforming software development, but its role in accounting SaaS is still evolving.Chapters:00:00 Nadim Alameddine, CEO & founder of Wafeq00:50 Bootstrapping Pricena with Two Technical co-founders 05:12 Starting Wafeq By Becoming Technical 09:20 The Accounting Software Landscape in MENA12:11 Finding Product-Market Fit, Product Dynamics 17:16 Wafeq's Size, Growth, and Challenges 21:57 Figuring Out SaaS Pricing24:50 Hiring & Decision Making29:05 Key SaaS Growth Metrics 31:48 Fundraising in MENA35:05 How is AI Changing SaaS? Accounting?