The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
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The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
The Member Engagement Show
44 minutes
1 month ago
From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
Our guest on this episode of The Member Engagement Show is Christen Berry CAE, VP Business Analytics and Data services at ASAE. Christen recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include:
The ways data can be most helpful to associations.
Gaps in the way we approach data.
Getting beyond just numbers to help foster faster decision-making.
Using different formats to get information out to constituents.
How offering fast answers can lead to broader content discovery.
Organizing information infrastructures to facilitate fast answers.
Data setup for internal use.
Data mining to combat low survey response rates.
Why data, in isolation, isn’t enough for good decision-making.
The importance of knowing why you’re gathering data.
Why it’s okay if your data just helps you ask better questions.
Why watching the pattern can be more powerful than watching the numbers.
The need for curious people.
How to not get overwhelmed with data.
Building automations off your data.
Some Helpful Links
ASAE
Higher Logic's 2025 Association Community Benchmark Report
The Member Engagement Show
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
