The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
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The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
AI with Insight: Tapping Associations' Expertise with Aaron Novelle
The Member Engagement Show
26 minutes 8 seconds
5 months ago
AI with Insight: Tapping Associations' Expertise with Aaron Novelle
Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include:
What Higher Logic AI tools are available now and what’s on the horizon.
What AI search assistants are and what they can do when connected to online communities.
A primer on RAG (Resource Augmented Generation) LLMs vs. the global LLMs that power general AI tools like ChatGPT.
How associations can deploy AI while keeping their data safe.
Associations as the bastions of specific expertise and knowledge.
The importance of aggregating and categorizing your association’s knowledge base - and how to make that easier.
Some Helpful Links:
Learn About Higher Logic's AI Search Assistant (and Turn it On in Your Community!)
Higher Logic's AI Toolkit
ASAE Webinar: Embracing AI Safely (with Higher Logic's Amanda DeLuke)
The Member Engagement Show
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
