The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
All content for The Member Engagement Show is the property of Higher Logic and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley, who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset.
We talk about the ways AI applications for associations are evolving, and Conor highlights Higher Logic's new AI tools. Topics covered include:
The types of AI that go way beyond just generative AI.
How associations can use AI for highly personalized experiences.
The power of AI in automated marketing.
Definitions for Multi-Modal Large Language Model, AI hallucinations, and results augmented generation (RAG).
AI applications that can help associations externally and internally.
The ways AI can be applied to improve translation and multi-lingual experiences
Helpful Links:June 11 Webinar: Available Now - See Higher Logic's New AI Tools In ActionAdditional resources at higherlogic.com/podcasts.
The Member Engagement Show
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
