The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
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The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
2025 Association Community Benchmarks, Trends, and Tips
The Member Engagement Show
50 minutes
2 weeks ago
2025 Association Community Benchmarks, Trends, and Tips
Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include:
Highlights from the report
Strategies for increasing engagement in your online community
Average community size, logins, and discussions
The most common types of engagements
What kinds of engagements are lagging
Community digest open rates
How many users make use of resource libraries
If AI is pulling people away from online communities
Login trends based on months of the year
The inverse trend between size and participation
The relationship between community age and engagement
How automation rules impact engagement
How gamification impacts engagement
How volunteering, mentoring, and job boards impact engagement
Tactics for growing communities
Ways to increase discussion and contribution activity
How much, if any, of your content should be gated
Tips for avoiding over-emailing
Some Helpful Links:
Webinar Recording
2025 Association Community Benchmark Report
Podcast episode with Christin Berry of ASAE
Podcast episode with Karen Saverino of Smithbucklin
The Member Engagement Show
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
