SKIP THE BOAT is more than just a brand. Since its inception, its mantra has remained constant: to inspire and empower people to chase their dreams. From unmatched underground shows to wearable stories through their garments, SKIPTHEBOAT evolves constantly, and it's becoming a beacon of resistance against mediocrity.
Resembling a cult-like dedication, followers of the movement are more than mere customers; they are what carries it forward.
My conversation with the visionary Herman Jagpal was both fun and insightful. I eagerly anticipate seeing him take this dream worldwide and ultimately become a household name. 🔥
(2:13) - 🗣️ “Not great adventure ever starts with someone being rational” - Unknown
(3:22) - 🚤 Skip The Boat (Origin)
(7:21) - 🇳🇿 How the F do you even get people to your shows? NZ is tough.
(8:53) - 😠 I annoyed the fuck out of people.
(10:22) - 📈 The Tipping Point
(12:57) - 👥 The Youth is the Future - STK’s Demographic
(14:42) - 🎉 The Events need to be special
(16:35) - 🍦 The moment I realised I was creating something special
(21:44) - 🤝 Jagermeister Partnership
(23:50) - 🎬 We are making a short film
(25:39) - 🧘 Our Mantra
(27:44) - ⛵ What “Skip The Boat” means
(29:11) - ❤️ Do what you love. No matter what.
(31:09) - 👥 Brands forget about their communities. Air Walk Example.
(32:21) - 🎵 Music Scene in New Zealand
(35:15) - 🏎️ The Car Enthusiast Community
(37:45) - 👣 STB Team
(40:04) - 📖 Storytelling + More
(41:43) - ⚽️ Sports Management? Daaam!
(43:03) - 🚫 Getting Banned
(45:34) - 📱 Social Media, Mental Health
(48:58) - 🤝 Treat your community like people
(51:03) - 🧠 Mental Health & Donations to charities
(55:12) - 🦸♀️ Social Media is simply a fabricated version of reality
(56:32) - 💼 “I never treated the brand as a company”
(58:12) - 💸 If I had a billion dollars
(58:53) - 📖 The most important story told. To date.
(1:02:07) - 🏪 Opening a store in Auckland. Economics.
(1:05:43) - 🛍️ Design & Customer Experience
(1:10:59) - 💭 Brand this & brand that. What is the AVR STB fan feel?
(1:12:27) - 🏆 What is success?
(1:14:47) - 🎛️ THE SOUNDBOARD Q&A (New Segment)
(1:21:31) - ❤️ Herman RECOMMENDS…Books, Music, Films + More.
(1:24:55) - 💧🏋️✌🏾
============================ ABOUT 🫠 THE MELDING MUSE PODCAST 🟢 Melding art & design, music, film, entrepreneurship, fashion, sports, gaming and whatever is in between. We exist to showcase extraordinary people to inspire the next generation of creatives & leaders. These are stories that motivate us to continually challenge ourselves, push boundaries and ultimately reinvent ourselves time and time again. Streaming from the land of the long white cloud - Aotearoa, New Zealand 🇳🇿
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