Colin Walker is a former personal trainer and is now the General Manager of Life Fitness New Zealand—a global leader in commercial fitness equipment, known for combining cutting-edge technology with premium design to help people live healthier, more active lives. Life Fitness is a true powerhouse in the wellness space, with a brand portfolio that includes Hammer Strength, Cybex, Indoor Cycling Group (ICG), and SCIFIT.In this episode, we dive into the evolution of the fitness industry—from global trends to local insights—and explore how to make a real impact in a fast-growing, competitive market. Colin shares valuable perspectives on fitness, wellbeing, diet, supplements, and recovery, drawn from both his personal journey and years in the industry.🔥 Whether you’re trying to get back in shape, stay fit and healthy, or you’re thinking about opening your own gym or fitness facility, this conversation is packed with insights and inspiration you won’t want to miss.🔗 https://lifefitness.co.nz/ & follow https://www.instagram.com/col._.train/ & https://www.linkedin.com/in/colinwalkernz/ | Contact: 📧 colin@lifefitness.co.nz
Moments:
(0:00) 🟣 The INTRO
(3:28) 🏃♂️ Getting into the fitness world
(6:33) 🪖 What’s the coolest thing from trade shows
(8:52) 👉 Keep it simple. Less is more
(11:40) 🏋 The third space (Types of GYMs)
(12:50) 🇳🇿 Why is NZ such a big fitness market?
(13:57) 👶 How do you keep yourself so young?
(17:39) 🫨 The ultimate fitness retreat?
(21:50) 🛡️ The GYM service wars
(26:31) 🚨 Upsell, Engagement & Churn for GYMs
(29:12) 💪 Train properly, like an athlete
(33:22) 👨🎨 Designing a GYM
(44:19) 👾 Gamification
(46:30) 🔄 Managing engagement 2 archive results
(50:46) 👀 Get a FREE week of BFT, Evolt Scan & more
(52:16) 🔴 Life Fitness offers
(57:54) 🤲 I want to open a GYM, help me out
(1:04:38) 🦼 SCIFIT There is room for everyone
(1:07:46) 🍣 Diet & Supplements - Tips
(1:22:27) 🧘♂️ Meditation, Breathing, Stretching, Recovery & more
(1:28:20) 🎛️ THE SOUNDBOARD
(1:30:53) 😆 Change 75 Hard for 365 of Easy
(1:31:58) 🗯️ Advice to young Colin Walker
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