With technology disrupting all sectors of the economy and culture, it should come as no surprise that this reality also extends to how we play. On this episode of The Medium Rules, host Alan Baldachin speaks with Walid Fattah, the CEO and Co-founder of the tennis-court booking app, Kourts, Inc. Alan and Walid cover the Kourts platform and functionality, Kourts’ go-to-market vision and strategy and its approach to scaling its business, and in particular the unique challenges of disrupting in tennis. Topics also include Kourts’ positioning and differentiation as a “tennis” brand from the perspective of both tennis clubs and players, and how Kourts fits in and is differentiated from legacy court booking software as well as other emerging entrants in the market.  We also get into the origin story of the Kourts founding team, which you might be surprised to hear ties into what is a burgeoning tech startup scene in Dubai. 

Finally, as we’re taping it happens to be Week 1 of the 2018 US Open here in New York City, so as a speical bonus for the tennis heads among us at the end of the podcast we’ll also get into some US Open discussion and we’ll be joined by our producer, Reece Brassler. 

For more information about Kourts, listen to the podcast and visit their website: https://www.kourts.com/.

Thanks for listening!

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