The Media Shrink Podcast - Episode 1: Jeremy Koch Innovative Production Services

In this inaugural episode of The Media Shrink, host Phil Sandberg is joined by Jeremy Koch, co-founder of Innovative Production Services (IPS), an Australian company with over 25 years of experience in live production. Jeremy shares insights into the evolution of IPS, starting from its roots in lighting and sound to its current focus on broadcast and hybrid event control systems. He also discusses the impact of COVID-19 on the industry, the challenges of transitioning to broadcast, and the exciting innovations that have emerged from this shift.

Key Topics Discussed:

• Evolution of Innovative Production Services: Jeremy delves into the company's journey from a lighting and sound company to a full-fledged production service provider, adapting to changes in technology and the industry over the years.
• Post-COVID Shifts: Jeremy reflects on the significant changes IPS experienced post-COVID and how the company adapted its business model to include hybrid events and broadcast production, culminating in the creation of their 4KONE broadcast and hybrid event control truck.
• Industry Changes: The discussion covers the changing landscape of media consumption, including the rise of streaming services like Netflix and Amazon, the influence of AI and animation on live broadcasts, and the shifting dynamics in content delivery.
• Future of Live Events & Broadcast: Jeremy explores the potential of AI-driven tools, new methods of content delivery, and emerging technologies that are poised to transform how live events and broadcasts are produced.
• Challenges for the Media Industry: Jeremy shares his concerns about the future of local productions in Australia, the shrinking budgets, and the increasing reliance on global platforms like TikTok and Twitch for content delivery.

Emerging Technologies Mentioned:

• AI-generated reanimation of live broadcasts
• 8K camera technology and advanced stitching software for creating immersive live event experiences
• The growing trend of shooting in portrait (9:16) for platforms like TikTok
• Cinema-style production in broadcast and its cost implications

Listeners interested in learning more about IPS’s work or wanting a tour of their 4KONE broadcast truck can visit their websites at innovative.net.au or https://www.4kone.net.au/

A special thanks to our sponsor, Media Proxy, for their support of this episode. Media Proxy provides a reliable platform for 24/7 monitoring, analysis, and capture of live video across broadcast and OTT sources. Learn more at mediaproxy.com.

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