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The Media Room
The Core
23 episodes
5 days ago
Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving space.
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All content for The Media Room is the property of The Core and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving space.
Show more...
Business News
News
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Radio's Battle For Relevance
The Media Room
49 minutes 31 seconds
8 months ago
Radio's Battle For Relevance

In Episode 4 of The Media Room, media expert and author Vanita Kohli-Khandekar speaks to 2 experts, Yatish Mehrishi, Chief Executive Officer for Entertainment Network India Limited (which owns Mirchi, India’s largest radio brand) as well as Shrikant Shenoy, Associate Vice President at the Interpublic Group to discuss how Radio in India has been boxed in by regulation, the reach and impact radio has today and what are some of the changes the industry is now seeing. Tune in for insights on why the Radio industry is suffering from impotence.


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The Media Room
Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving space.