In Episode 13 of The Media Room, media journalist and author Vanita Kohli-Khandekar talks to John Couling, Senior Vice President at Dolby Laboratories, about the future of cinema, the rise of immersive storytelling, and why India is central to Dolby’s global growth plans. From the opening of the first Dolby Cinema in Pune to the company’s deepening relationships with Indian creators like S.S. Rajamouli, Couling explains how Dolby Atmos and Dolby Vision are changing both how films are made and how they’re experienced. He also unpacks the renewed appetite for premium moviegoing post-pandemic, the surprising boom in in-car entertainment in markets like China and India, and why mobile devices are emerging as cinematic tools in their own right. The episode explores Dolby’s R&D priorities, its response to comparisons with IMAX, and how storytelling is evolving across platforms—from smartphones to theatre screens. Tune in for insights into Dolby’s India strategy.
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