CHATTING AT GEMA: Unai Iparragirre

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The Media Odyssey

Evan Shapiro & Marion Ranchet

51 episodes

3 days ago

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.

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TV & Film

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CHATTING AT GEMA: Unai Iparragirre | EITB

The Media Odyssey

19 minutes

4 months ago

CHATTING AT GEMA: Unai Iparragirre | EITB

In this episode of "Chatting at GEMA", Marion Ranchet interviews Unai Iparragirre, Head of Channels & OTT at EITB, the public broadcaster in the Basque Country, about being able to adapt to a changing landscape, brave content, and the intersection of public service and entertainment. Iparragirre explains the importance of EITB beyond entertainment to preserve the Basque culture, identity, and language while serving the Basque community across the globe. EITB’s I Need Help, a series about the mental health challenges teenagers faced as a result of the COVID pandemic, underlines Iparragirre’s commitment to public service and social responsibility while navigating the decline of traditional television formats.

As Head of Channels at EITB, Unai Iparragirre is responsible for the TV portfolio as well as the OTT services at the Basque Public Broadcasting Corporation. This includes four local FTA networks, a pan-regional network as well as the recently launched streaming service, Primeran, which has received the prestigious 2023 Digital Award from the Association of Basque Journalists. Iparragirre’s journey in the broadcasting sector is marked by a dynamic and passionate leadership style. With extensive experience managing cross-functional teams across several EMEA markets during his tenure at Discovery Communications. Now at EITB, Iparragirre’s focus is on developing and implementing channel strategies that align with our business and strategic goals while exploring new opportunities, and on strengthening the role of EITB as a public media group that gives back to society through the content we produce. Fluent in English, Spanish, and Basque.

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Connect with us on Linkedin:

Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/

Marion Ranchet - https://www.linkedin.com/in/marionranchet/

The Media Odyssey - https://www.linkedin.com/company/the-media-odyssey-podcast/

Newsletters:

Marion Ranchet - https://marionranchet.substack.com/

Evan Shapiro - https://eshap.substack.com/