CHATTING AT GEMA: Pierluigi Colantoni

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The Media Odyssey

Evan Shapiro & Marion Ranchet

51 episodes

3 days ago

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based in Amsterdam, has become the industry’s go-to expert in all things streaming, building a following for turning even the most complex problems into easily digestible and actionable insights. Ranchet and Shapiro are known for their sharp-yet-accessible content on Media consumption, audience trends, and the shifting fundamentals of the business itself. Even during the toughest of topics, they each make talking about Media fun. Together every week, these two will offer entertaining, often humorous, and always educational content on today’s Media Odyssey.

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CHATTING AT GEMA: Pierluigi Colantoni | RAI

The Media Odyssey

13 minutes

4 months ago

CHATTING AT GEMA: Pierluigi Colantoni | RAI

In this episode of "Chatting at GEMA", Marion Ranchet interviews Pierluigi Colantoni, Creative Director at RAI, Italy’s national broadcasting company, about creative packaging, branding and promotion, and the growing role of data in media. Colantoni speaks to how data informs creative decisions and the delicate balance between creative instincts and data while warning that data may become too central and rising concerns over privacy. Colantoni highlights the importance of sincerity and localization in creative processes, especially in the age of AI, and what can be lost in the race for efficiency.

Pierluigi Colantoni is the Creative Director at RAI. Since 2014, Colantoni and the RAI team have received more than 100 international awards (Clio Awards, Promax, Global BDA, Ebu Connect), including the prestigious Best Creative Team of the Year award. He was nominated Director of the New Formats Development Department in 2020, where among other projects he produced the documentary series Sogno Azzurro, before becoming Creative Director in 2023.

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Connect with us on Linkedin:

Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/

Marion Ranchet - https://www.linkedin.com/in/marionranchet/

The Media Odyssey - https://www.linkedin.com/company/the-media-odyssey-podcast/

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Marion Ranchet - https://marionranchet.substack.com/

Evan Shapiro - https://eshap.substack.com/