This episode was produced in partnership with Salesforce. AI is changing the world of media and marketing at a rapid pace. But how are brands using the technology to drive better business outcomes and efficiencies? In part two of a series of special episodes, Robin Tapp, chief intelligence officer at events giant RX Global, and Felicity Starr, regional vice-president at Salesforce, join host Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts. The trio also discuss how work will be augmented by AI transformation, challenges and risks faced by businesses scaling AI use cases and what it means for the future of work. Highlights: 3:31: The importance of centralised data architecture 8:00: Hurdles to AI transformation and concerns over governance 12:04: The potential of agentic tools — and the continued importance of face-to-face interaction 17:12: What is exciting and daunting about AI? Labour impact, data security and model bias Related articles: How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr Behave: Significant gaps exist between C-suite and employees over AI implementation Cannes reflections: AI took centre stage, but didn’t address our industry’s profound questions --- Thanks to our production partners Trisonic for editing this episode. --> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.  LinkedIn: The Media Leader YouTube: The Media Leader