How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr

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The Media Leader Podcast

The Media Leader

200 episodes

5 days ago

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr

The Media Leader Podcast

38 minutes 14 seconds

4 months ago

How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr

In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham FC, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club's customer services and creating personalised experiences for fans.