How to hack the attention economy — with VCCP Media's Will Parrish

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The Media Leader Podcast

The Media Leader

200 episodes

5 days ago

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

All content for The Media Leader Podcast is the property of The Media Leader and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

How to hack the attention economy — with VCCP Media's Will Parrish

The Media Leader Podcast

50 minutes 55 seconds

4 months ago

How to hack the attention economy — with VCCP Media's Will Parrish

VCCP Media's chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.