On today's episode, GTM's founder, Tony Nicholls, and Integrated Account Director, Jelena Avramovic, are joined by CEO of Neighbourhood Houses Victoria (NHV), Keir Paterson. They discuss what NHV do - the positive impact they're making in the community. NHV provide everything from a place to socially connect with others, to food security for people within their community. Neighbourhood Houses Victoria - https://www.nhvic.org.au/ Keir Paterson - https://www.linkedin.com/in/keirpaterson/ Cont...
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On today's episode, GTM's founder, Tony Nicholls, and Integrated Account Director, Jelena Avramovic, are joined by CEO of Neighbourhood Houses Victoria (NHV), Keir Paterson. They discuss what NHV do - the positive impact they're making in the community. NHV provide everything from a place to socially connect with others, to food security for people within their community. Neighbourhood Houses Victoria - https://www.nhvic.org.au/ Keir Paterson - https://www.linkedin.com/in/keirpaterson/ Cont...
On today's episode, GTM's founder, Tony Nicholls, and Integrated Account Director, Jelena Avramovic, are joined by CEO of Neighbourhood Houses Victoria (NHV), Keir Paterson. They discuss what NHV do - the positive impact they're making in the community. NHV provide everything from a place to socially connect with others, to food security for people within their community. Neighbourhood Houses Victoria - https://www.nhvic.org.au/ Keir Paterson - https://www.linkedin.com/in/keirpaterson/ Cont...
Join us this week as GTM's Tony Nicholls and Jelena Arvamovic speak with Avi Efrat on all things business. Avi shares his humble beginnings and how his framing business came to fruition through dedication and passion. Avi and the team provide such great advice on how to be successful within such a tough and competitive world. Fantastic Framing - https://www.fantasticframing.com.au/ Avi Efrat - https://www.linkedin.com/in/avi-efrat-fantastic-framing/ Contact Fantastic Framing - avi@fa...
Join GTM's Tony Nicholls, John Sullivan and Wallara CEO, Phil Hayes-Brown to gain valuable insight into Phils' journey through many different industries. Phil speaks about his two beautiful children, and delves deeper into his daughter Phoebe's journey. Phoebe was born with an intellectual disability which ultimately led Phil to discover his passion within the disability sector. Wallara is a non-for-profit organisation that drives social change in our community to empower people with differen...
This week’s episode we are joined by James Brennan who is CEO at Linius Technologies, a small cap tech company that is transforming the video industry on a global scale. Linius uses a unique platform SaaS that creates a personalised algorithm for the user through using videos like data. It’s a first-of-its-kind as they provide truly personalised video stream for every viewer whether it may be highlights of their favourite sports team, player, or a particular match. Each individual user can de...
Earlier in the year we spoke with Founder and Director of StudioHawk, Harry Sanders. Harry shares not only his incredible life story of facing homelessness from a very young age, but also his business journey from getting his first job at just 14 years of age to where he is now. Harry was a pleasure to speak with and we think you'll get a lot out of this episode. StudioHawk - https://studiohawk.com.au/ Contact StudioHawk - contact@studiohawk.com.au Harry Sanders - https://www.linkedin...
Join Tony Nicholls and John Sullivan as they discuss the year that's been and how to plan for the year ahead. Planning is an important part of the process, but a part that nobody wants to think about. Planning needs to be about action as well as the plan itself. John and Tony give tips on how to not overwhelm yourself within the planning process, and ways to ensure you are acting on your plan.
Too often, businesses are too worried about earning money and only doing certain tasks for X amount. Join Tony Nicholls and John Sullivan as they discuss GTM's newest offering - unlimited media training. Without turning into a sales podcast, Tony & John discuss the benefits of this new offering, giving businesses the chance to create relationships. With unlimited access to the team, unlimited attendees, and unlimited hours.
Tony Nicholls is joined by John Sullivan as they talk through the news cycle and the unfortunate ways that important headlines eventually dissolve in the media's attention. Current stories will be dissected as John and Tony discuss the things the media are doing right and wrong in the current climate.
In this episode, John Sullivan and Tony Nicholls talk about the afterlife. An interesting take on death, the guys discuss profiles after you die and the irony behind becoming a bigger media presence after death. When does wanting to leave a legacy behind become a PR stunt?
Today we're joined by Lindsey Salas & Nicola Barton as they discuss the ins and outs of pitching. What makes a successful pitch and what will grab the media's attention and get your business the best coverage. Learn how to avoid common mistakes in a pitch such as, having too many voices, not having case studies, and being too salesy.
Tony Nicholls is joined by John Sullivan in today's episode where they discuss how to 'kick-ass' in an oral presentation. Not only do they talk about the ins and outs of the presentation itself and how to succeed, but they also chat to us about the anxiety behind giving a presentation, and sometimes the importance of being nervous for a presentation.
Media relations is all about reactive press and taking advantage of what is in the current news cycle. Today, Tony Nicholls is joined by John Sullivan as they discuss why it is a mistake to avoid media inquiries, especially when the opportunity is thrown at you. This episode is full of tips and tricks to give to organisations who are scared of media attention, and the best way to use these media inquiries to their advantage.
With the Voice referendum coming up on the 14th of October, join Tony Nicholls and John Sullivan as they discuss the impact it will have on the news cycle, as well as the campaign itself and how it could be better marketed. An interesting conversation as they talk through the Voice and how it stacks up in a time where the cost of living is getting increasingly high, and what it will mean to get voted through or not.
In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be utilised in a time like this, when most businesses are cutting it out of their budget.
Join Lindsey Salas & Nicola Barton as they discuss the best and worst things you can do in a cyber crisis. Using real life examples from big corporations, such as Optus, and diving into exactly why these crises happened to begin with, and how they could and should have been better prepared.
As the cost of living crisis continues, businesses are being forced to make changes to their budgets with PR and marketing usually being the first to go. In today's episode, Nicola Barton & Lindsey Salas discuss why cutting these from your budget is a bad idea and the benefits of keeping PR and marketing as a priority in your organisation.
In today's episode, Tony Nicholls discusses how media training sessions tend to run at Good Talent Media. Tony unpacks how being thrown into the deep end is sometimes the best way to learn, but also the importance of knowing what's expected of you, and the direction the interviewer will take.
A lot of the time there are hidden costs in media training. Tony Nicholls dives into what to look for when being charged for media training, and even gives some tips for organisations with a smaller budget. We also decipher between how freelancers and big organisations compare when it comes to the quality of media training you're looking for.
Learn the most important aspects when choosing a media trainer - unpacking things like budget, experience, equipment, and even age. In this episode, Tony Nicholls talks about how a lot of the Good Talent staff, including himself, started as media trainers.
Join Tony Nicholls as he discusses how to broach that difficult conversation with your CEO - telling them they are in need of media training. Tony speaks from his own experiences and how he has been approached in the past, as well as how having that uncomfortable conversation can really have a positive impact on an organisation.
On today's episode, GTM's founder, Tony Nicholls, and Integrated Account Director, Jelena Avramovic, are joined by CEO of Neighbourhood Houses Victoria (NHV), Keir Paterson. They discuss what NHV do - the positive impact they're making in the community. NHV provide everything from a place to socially connect with others, to food security for people within their community. Neighbourhood Houses Victoria - https://www.nhvic.org.au/ Keir Paterson - https://www.linkedin.com/in/keirpaterson/ Cont...
