Between constrained advertising models and dwindling consumer attention, the media landscape continues to experience disruption compounded by the evolution of new storytelling formats to engage audiences and expand coverage areas.

In the second installment of our three-part series of episodes recorded at the Havas Café during the 2023 Cannes Lions Festival of Creativity, host Ben Downing sat down with news and media heavy hitters Ros Atkins, Analysis Editor, BBC News; Carmella Boykin, TikTok producer, The Washington Post; and Joi-Marie McKenzie, Editor-in-Chief, Life division, Business Insider to get an inside look into the world’s newsrooms and to discuss their take on the highs and lows of media experiences today.

Topics covered during this riveting conversation include: the primordial role of storytelling and why voice remains critical; building trust with readers and the deep value of meaningful engagement; why and how journalists’ own branding helps people to connect to storytelling; the potency of facts as the star of the show; the pivotal part played by production teams to build work that connects; and the advent of ‘bad faith’ checks to closely examine content which could be taken out of context.

“The reality is our focus in on good storytelling. Worrying about algorithms is almost secondary,” said Joi-Marie McKenzie, Editor-in-Chief, Life division, Business Insider, during the conversation.

Enjoy!

We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.

Reach out on our socials: LinkedIn and Instagram

Hosted on Acast. See acast.com/privacy for more information.