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The Meaningful Media Podcast
Havas Media Network
43 episodes
9 months ago
In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters.

Hosted on Acast. See acast.com/privacy for more information.

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All content for The Meaningful Media Podcast is the property of Havas Media Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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New Year, New Priorities: 2025 Media Imperatives
The Meaningful Media Podcast
31 minutes 41 seconds
10 months ago
New Year, New Priorities: 2025 Media Imperatives

In the latest episode of the Meaningful Media Podcast, we dive into Havas Media Network's recently released 2025 Media Imperatives report, a robust report rich with perspectives from consumers, media platforms, and brands.


Capturing consumer attention is one of today’s biggest challenges. With rising expectations and a new era of consumer agency, brands must balance AI with the human touch, push personalization without overstepping, and deliver seamless, privacy-first media experiences. It’s a tricky dance—but the stakes have never been higher.


With Havas Media Network experts Jamie Seltzer, Global EVP, CSA & Mx Analytics, Seema Patel, CPC, ELI-MP, Global Managing Director, Mx Intelligence, Joanna Lawrence, Global Chief Strategy Officer, and Jonathan Waite, Global Managing Director, Mx, host Ben Downing explores how brands and partners can turn insights from this report into action. 


Ready to make 2025 the year of meaningful media? Let’s get started.🎙️ 



Hosted on Acast. See acast.com/privacy for more information.

The Meaningful Media Podcast
In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters.

Hosted on Acast. See acast.com/privacy for more information.