Fan communities – from gaming and sports to music and festivals – offer unprecedented opportunities for brands to plug into the power of passion – the lifeblood of fandoms.

In this dynamic episode, host Ben Downing sat down with special guests Twitch streamer Vanessa Lopez and Kevin Paskins, Pan EMEA Sales Director, Twitch to explore how creators

and fans interact to build communities, and how to create unique media experiences on live-streaming platform Twitch. Providing valuable guidance for brands, this conversation delves into how creators, brands and platforms coalesce to build meaningful relationships with fandoms.

“That’s the great thing about Twitch, it’s like watching TV but talking to each other. Like watching a movie with a friend, you’re talking about the movie with the friend in real time,” says Vanessa

referring to the social interaction and the live conversations with her community, conversations which pour into real life moments too.

“Fandom is about entertainment,”  underlines Kevin who shares that, on average, there are 7.6 fandoms per person, citing Twitch’s recent Anatomy of Hype report, with ‘happiness’ and ‘connection’ key drivers.

This episode is one of a series recorded during the 2023 Cannes Lions Festival of Creativity at the Havas Café. Have a listen to our other episodes too: The Newsroom: Disrupted and Social Shopping & The Era of Creative Commerce!

Enjoy!

We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.

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Executive Producer: Lindsey Partos

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