Cookies Are Here to Stay: What You Need to Know

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The Meaningful Media Podcast

Havas Media Network

43 episodes

9 months ago

In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters.

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All content for The Meaningful Media Podcast is the property of Havas Media Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Cookies Are Here to Stay: What You Need to Know

The Meaningful Media Podcast

17 minutes 25 seconds

1 year ago

Cookies Are Here to Stay: What You Need to Know

On this special episode of The Meaningful Media Podcast, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics and Paul Bland, Chief Digital Officer, Havas Media Network London to explore the latest development in the cookie saga.

Hot off of Google's recent decision to keep the third-party cookie, this episode explores the implications of this reversal for marketers, businesses, and the digital ad ecosystem.

Jamie and Paul bring their expertise to the table, providing insights into the rationale behind Google's decision, the challenges faced in finding alternatives to third-party cookies, and strategies for leveraging first-party data and new identity resolution methods.

🎧 We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmn.com.

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Hosted on Acast. See acast.com/privacy for more information.