On this episode of MaxLife, Ben Laws sits down with Michael Isom, financial educator and co-author of What We’re Worth, to unpack why most entrepreneurs overlook their most valuable asset — themselves. Michael shares his journey from losing everything to rebuilding it all using the AIS Triangle framework. You’ll learn:
How to measure and multiply your Human Life Value
Ways to protect your wealth from unnecessary risk
The role of aligned values in long-term success
Why self-investment outperforms every other asset class
This isn’t theory — it’s the same approach Michael used to create financial certainty after near-total loss.
Guest Bio
Michael Isom is a dynamic entrepreneur, speaker, and visionary author whose extraordinary journey encapsulates resilience, transformation, and the pursuit of a values-driven life.
Having achieved remarkable material success in business, Michael faced a dramatic reversal due to ill-fated investments.
This pivotal moment prompted a profound shift, prioritizing meaning, family, and inner fulfillment over superficial wealth.
From this transformation, he conceived the "Human Life Value Balance Sheet" concept, offering a holistic measure of prosperity and happiness.
His book, "What We're Worth," shares his journey and inspires others to embrace a values-based life.
As a devoted husband, father, and businessman, Michael conducts workshops, trainings, and inspiring keynote speeches, offering actionable strategies for optimizing "HLV" in all aspects of life.
Michael's contributions extend to finance, where he founded Vault AIS. He co-authored "What Would The Rockefellers Do" and champions "The AIS Triangle™," a system simplifying personal finance while preserving wealth across generations.
His insights on gratitude, self-improvement, legacy, and the pitfalls of materialism have enriched countless lives.
Based in St. George, Utah, with his wife, Wendy, Michael Isom exemplifies the power of a values-driven life, inspiring lasting prosperity, fulfillment, and significance.
www.vaultais.com/books
https://www.facebook.com/vaultais
https://www.facebook.com/michaelgisom
Resources & Mentions
Dan Sullivan - Strategic Coach
#20: From $0 to $50M: Jay Jacobs on Redefining Success, Agency, and the Power of Surrender
The Road Less Stupid by Keith Cunningham
Wanting What You Want by Dan Sullivan
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk M.D.