In this episode of the Matter Mentality Podcast, we sit down with Aram Grigorian to explore one of the most crucial dynamics in coaching: striking a balance between empathy and accountability. As coaches, it’s easy to lean too far one way—either becoming overly sympathetic and losing progress, or pushing too hard and missing the emotional cues that matter. Aram shares real-world experience on how to lead with compassion without sacrificing standards, and how to challenge your clients in a way that still makes them feel seen, heard, and supported. Whether you're a trainer, mentor, or leader, this conversation will deepen your understanding of what it really means to guide someone through lasting change. 🎯 Key Takeaways: How to build trust while still holding the line The cost of avoiding tough conversations Knowing when empathy is enabling How to coach for both results and retention 🧠 For more on performance, coaching, and the human experience, head to www.matterathletica.com