On this episode of the Matter Mentality podcast, Ben is joined by Andrew Coates, a respected coach, writer, and voice of reason in the ever-evolving fitness industry. Together, they dive deep into what’s changing in the world of coaching and what should never be lost. They unpack the rise of systemised pathways and surface-level solutions, reflecting on a time when finding a great coach meant more than flashy marketing. It meant empathy, lived experience, and a deep love for the craft. Andrew shares his take on how the human touch, real understanding, presence, and connection can’t be replaced, no matter how efficient the systems become. This conversation is a timely reminder of what coaching was built on, and what it must return to if it’s to remain meaningful in the years ahead. A must-listen for coaches who care.