Content is hard until you build systems like this I EP 106

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The Matt Gray Show

Matt Gray

107 episodes

1 day ago

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

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Business

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Entrepreneurship

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Content is hard until you build systems like this I EP 106

The Matt Gray Show

28 minutes 48 seconds

6 days ago

Content is hard until you build systems like this I EP 106

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method

Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546

In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.

Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.

Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546

Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage

Video title ideas (for the algo):

The CEO Approach to Content Creation

Content is Hard Until You Build Systems Like This

Why Content Feels Like a Chore (And How to Fix It)

From Content Labor to Content CEO (3 Frameworks)

Stop Being a Content Laborer (Start Being a Content CEO)

Connect with me:

Website: https://fos.now/yt-founder-os-546

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray

00:00 - Intro

03:03 - The Intentional Content Framework

07:59 - The 3-3-3 Method

16:10 - Personal Media Company Structure

#onepersonbusiness #creatoreconomy #entrepreneurship