Paul Wilkinson FBIPP FMPA FSWPP is one of the UK’s top portrait and wedding photographers – not just for his eye for an image but for the manner in which they are created (mostly laughing, always relaxed!) His images have adorned numerous publications from the BBC to The Times and have won countless awards as well as giving him the accolade of Fellow of the BIPP, the MPA and the SWPP. He also won the MPA Presidential Award in 2017 for services to the indusrtry.
You can see more content at https://masteringportraitphotography.com/
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Paul Wilkinson FBIPP FMPA FSWPP is one of the UK’s top portrait and wedding photographers – not just for his eye for an image but for the manner in which they are created (mostly laughing, always relaxed!) His images have adorned numerous publications from the BBC to The Times and have won countless awards as well as giving him the accolade of Fellow of the BIPP, the MPA and the SWPP. He also won the MPA Presidential Award in 2017 for services to the indusrtry.
You can see more content at https://masteringportraitphotography.com/
EP165 AI Won’t Take Your Job. But Another Photographer Using It Just Might.
The Mastering Portrait Photography Podcast
1 hour 9 minutes
2 months ago
EP165 AI Won’t Take Your Job. But Another Photographer Using It Just Might.
This one starts with a dodgy lane choice, a Starbucks coffee, and a misjudged underpass. As always.
I’m back in the Land Rover — which might be its final podcast outing before it finds a new home — and today’s episode is a rambling, reflective road trip through customer service, creative resilience, and the rapidly growing presence of AI in our industry.
The day started badly. Cold shower (thanks British Gas), broken editing software, and a head full of terabytes. But it ended with a reminder of why kindness, craftsmanship, and conversation still matter. A haircut from someone I’ve known for 18 years. A deep chat with the owner of Michel Engineering while he lovingly took apart my ancient-but-beautiful record deck — the very same design featured in A Clockwork Orange and owned by Steve Jobs, no less. And then... a disappointing interaction with a distracted barista and a headset-wearing drive-thru operator. Same building, worlds apart.
Customer service, it turns out, is alive and well — just not always where you'd expect it.
But the main theme of this episode is AI. Not the doom-and-gloom kind, but the real stuff: the tools I’m already using, how they’re reshaping our workflows, and how they might be reshaping entire economies. It’s not AI that’s coming for your job — it’s the photographer who learns to harness it.
We talk about:
AI tools I already use (like EVOTO, Imagine AI, ChatGPT, and XCi)
Using AI as a teaching assistant, sub-editor, and productivity coach
The real-world implications of AI-generated ads, coding layoffs, and what it means for creatives
Plans for a new AI section on masteringportraitphotography.com
And if you hang in there until the end, I’ll tell you about a girl named Dory, a gutsy 12-year-old contortionist, and the new edition of Mastering Portrait Photography — complete with fresh images, a decade of stories, and a very special launch offer.
So pop on your headphones, admire the wheat fields if you’ve got them, and come along for the ride.
Spoiler: there’s C3PO’s eye in here too. Yes, really.
🛠️ Mentioned in this episode:
Michel Engineering (Turntables) – michelengineering.com
EVOTO.AI – AI portrait retouching evoto.ai
Imagine AI – Smart colour-matching editing imagine.ai
XCi (Excire) – AI-powered image search: excire.com
ChatGPT, Claude, Gemini – AI tools for writing, reasoning, and workflow
DaVinci Resolve – Subtitle generator and video editor: blackmagicdesign.com
ACDSee – Image management software: acdsee.com
📘 Book Update: Mastering Portrait Photography (Updated Edition)
Publication date: September 14, 2025
Pre-order now with 25% off at Waterstones: Waterstones Offer Link (search "Mastering Portrait Photography Summer Offer")
Signed copies: Will be available via masteringportraitphotography.com
🎓 Workshops & Mentoring
Workshops now back on Mondays (not Fridays!)
One-to-one mentoring now available — contact the studio for more info
Explore workshops: masteringportraitphotography.com/workshops-and-mentoring
Transcript
Introduction and Setting the Scene
Well, as you can probably gather from the noise going on in the background I'm back out in the Land Rover, uh, for one more podcast out on my travels. Um, you'll have to bear with me as I navigate the carpark away from Starbucks. Uh, it's been an interesting day in so many, so many ways, and I will talk about all of that.
Uh, where do I, where do I start? Right? Well, I'm back out on the road. Maybe one of the last ones.
Memorable Cars and the Land Rover
The Land Rover is, as many of you know, now up for sale and not because I don't absolutely love this vehicle. It is by far, by far and away my favorite car that I've ever owned, and I've owned some cars that I have truly loved.
Of course, my first car, an Austin Allegro affectionately named nicknamed Benny, as in Benny from Top Cat. Um, because it's small, bubbly, and round. Um, I owned a Mark two Ford Escort with a steering wheel
The Mastering Portrait Photography Podcast
Paul Wilkinson FBIPP FMPA FSWPP is one of the UK’s top portrait and wedding photographers – not just for his eye for an image but for the manner in which they are created (mostly laughing, always relaxed!) His images have adorned numerous publications from the BBC to The Times and have won countless awards as well as giving him the accolade of Fellow of the BIPP, the MPA and the SWPP. He also won the MPA Presidential Award in 2017 for services to the indusrtry.
You can see more content at https://masteringportraitphotography.com/