In this conversation, Zane Schartz shares his path from pro hockey to running Freedom CRE’s investment-grade, single-tenant NNN funds. He explains why fewer variables can mean better sleep for LPs, defines how NNN vs. NN shifts risk and cap rates, and walks through value levers like early lease extensions with national tenants. We get candid on multifamily’s recent pain (floating rates, rising costs), how that contrasts with fixed-debt NNN stability, and where cap rates may head next. Zane also opens his marketing playbook—consistent LinkedIn education, trust building, and structured first calls—plus leadership philosophy, team structure, and routines that keep his firm executing.