No One Knows You Exist: Salvatore di Muccio on the Real Power of Small Business Marketing

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The Master Integrator Podcast

Paul Skelton

21 episodes

17 hours ago

The Master Integrator Podcast is where Australia’s smart home technology industry gets real. Hosted by Paul Skelton — a longtime industry journalist and current Regional Development Consultant for CEDIA in Australia and New Zealand — this series goes beyond product hype to explore the people, policies, and practices shaping the future of home integration. Each episode features candid conversations with integrators, educators, builders, designers, and policy leaders who are challenging the status quo and building a more professional, sustainable, and inclusive industry. Whether you’re on the tools, running a business, designing the systems, or shaping the rules — this podcast is for you. No fluff. No buzzwords. Just honest, grounded conversations about what it takes to make this industry better.

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No One Knows You Exist: Salvatore di Muccio on the Real Power of Small Business Marketing

The Master Integrator Podcast

53 minutes 50 seconds

5 months ago

No One Knows You Exist: Salvatore di Muccio on the Real Power of Small Business Marketing

Most integrators are great at what they do but terrible at telling anyone about it.

In this episode, communications strategist Salvatore di Muccio joins Paul to talk about why small and family run businesses need to stop waiting for recognition and start making noise. From the difference between branding and personal identity, to the real value of PR, to why doing great work quietly isn’t enough, this episode breaks down marketing into clear, honest terms. Whether you’re a one-person operation or running multiple crews, there’s something here for anyone ready to grow their profile — and their pipeline.

For more episodes and news, visit www.masterintegrator.com.au

Mentioned in this episode:

Thanks to our sponsor, Kolosseum - the design and documentation wingman you didn't know you needed. Visit kolosseum.io today!

Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!