In this episode we continue our conversation with James McGregor about how to sell sustainable energy efficient homes without sounding salesy as he talks us through a simple 4 step sales process. If you missed the first part just check it out in your podcast feed. James is the founder of The Blue Tribe Company and he helps companies to develop and sell products that align profit with purpose - in other words they are financially successful whilst making the world a better place. Over the past 12 months he has been working with the building industry to develop a sales training program to sell energy efficient homes because he believes that energy efficiency is a great way for builders to differentiate themselves from their competitors.  In this episode he walks us through a simple 4 step sales process that anyone can use.