Ever felt stuck choosing between paycheck and purpose? Meet Shloka and Maniti, who proved you can have both—and still change 100,000 lives. Join me for one of the most quietly powerful chats I’ve ever hosted—featuring co-founders Shloka Ambani and Maniti Shah, the audacious minds behind ConnectFor, India’s “Shaadi.com for volunteering."What began as two twenty-somethings scribbling ideas on a whiteboard—after Shloka’s eye-opening field visits and Maniti’s post-consulting burnout—snowballed into ConnectFor, a platform that has matched 1 lakh volunteers with 1,000+ NGOs and saved the sector ₹21 crore. Along the way they battled funding droughts, high team turnover, and the demands of new motherhood, yet kept doubling down on a single promise: purpose over profit, always.Conversation Highlights🌱 Shaadi.com for Good—how a matchmaking metaphor unlocked India’s volunteer boom📊 “ROI in Hours”—tracking impact like a corporate while staying not-for-profit🤝 The WhatsApp Hack that skyrocketed volunteer follow-through🍼 Motherhood & Mission—balancing diapers with data audits🏃‍♀️ Quiet Ambition—why surviving ten years is their proudest trophy💡 Scaling Social Change—turning Fortune 500s into impact enginesIf you’re wrestling with why you work—or wondering how to build a mission that outlives you—this episode will land right in the heart. Tune in for an honest roadmap from two women who prove ambition doesn’t have to shout to shake the world.Key TakeawaysPurpose over Profit: true currency is lives touched, not rupees earned.Measure What Matters: audit your impact, even in kindness.Community Is Capital: WhatsApp warmth beats cold automation.Quietly Audacious: let results make the noise.Survive, Then Soar: longevity itself is a social innovation.Watch at 1.5x speed for a faster, more efficient listen.00:00 – Introduction02:02 – Challenges in the Social Sector05:14 – Founding and Evolution of ConnectFor08:06 – Measuring Impact and ROI in the Social Sector11:51 – The North Star and School Adoption Projects15:12 – Founders’ Personal Backgrounds and Early Passion19:26 – Early Hustle: Whiteboards, Visits, and Building Trust24:03 – Building and Managing a Purpose-Driven Team32:06 – Women in Philanthropy and Safety Concerns34:00 – Motherhood, Work-Life Balance, and Legacy39:10 – Women Returning to Work and Vocational Inclusion45:52 – Remote Work and Community Support Systems48:49 – Ambition, Leadership Styles, and Final Reflections🎙️ About the show:Hosted by Masoom Minawala, The Masoom Minawala Show brings honest, vulnerable conversations with changemakers, creators, and entrepreneurs. Every episode is designed to spark personal growth and meaningful change.About Masoom: Masoom Minawala is a global influencer, entrepreneur, and content creator passionate about empowering women and promoting Indian talent worldwide.With over a decade of experience, Masoom has been featured in Vogue, CNN’s 20 under 40, and HSBC’s list of leading female entrepreneurs worldwide. She’s worked with over 500+ global brands, represented India at the Cannes Film Festival red carpet, and delivered impactful talks.Want to buy my book? It’s a no-filter guide to turning setbacks into success—and building a business that actually works. Get it here: https://www.amazon.in/Shell-Never-Make-Journey-Dominance/dp/9353458528 📲 Social Media: My Instagram: https://www.instagram.com/masoomminawala/ My LinkedIn: https://www.linkedin.com/in/masoomminawala/