I know that Gen Z and younger people prefer text messages. Older folks like me, who don't like them, still prefer email. I stopped counting the number of emails I get per day, but it's usually in the hundreds. If you do any online shopping or ever give a business your email address, you're bound to get lots of email from them. And often you'll see the headline say, "You just visited us —could you please take the time to fill out the survey?" Everybody wants your input. And while there is some value, most people stop filling them out after a while. While I don't mind answering surveys sometimes, I often don't see the point...





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