The host, Mason Duchatschek, is an Amazon.com #1 bestselling author of multiple books including People Matter Most and Inclusive Leadership. His ideas have been featured in Selling Power Magazine, Entrepreneur Magazine and The New York Times.
Discover secrets of leadership, management and human potential in the workplace!
Mason leads discussions and interviews on a wide range of best practices and business topics related to: employee engagement, employee selection, employee development, employee retention, communication, customer service, sales, diversity and marketing.
Content of this podcast should be of interest to business owners, sales managers, human resource directors, marketing directors, executive directors, supervisors and others with executive leadership and management responsibilities.
Mason leads discussions and explores solutions to common business problems such as:
How to reduce employee turnover.
How to increase sales.
How to reduce conflict and drama in the workplace.
How to avoid unnecessary employment related lawsuits.
How to develop supervisory skills and leadership abilities.
How to hire the best people.
How to keep the best employees longer.
How to improve communication.
How to improve customer service.
How to reduce employee theft.
How to reduce workers compensation costs and improve safety in the workplace.
How to improve employee relations and increase individual productivity.
and more!
He also works with nonprofit trade associations, chambers of commerce and charities who are looking to raise money, attract new donors, build, and sustain memberships in their organizations. He is the creator of the Workforce Alchemy Challenge.
In this arena, Mason leads discussions and explores solutions to common business problems such as:
To learn more visit: https://workforcealchemy.com
To book Mason as a speaker at your next event visit: http://www.MasonDuchatschek.com
Hosted on Acast. See acast.com/privacy for more information.
The host, Mason Duchatschek, is an Amazon.com #1 bestselling author of multiple books including People Matter Most and Inclusive Leadership. His ideas have been featured in Selling Power Magazine, Entrepreneur Magazine and The New York Times.
Discover secrets of leadership, management and human potential in the workplace!
Mason leads discussions and interviews on a wide range of best practices and business topics related to: employee engagement, employee selection, employee development, employee retention, communication, customer service, sales, diversity and marketing.
Content of this podcast should be of interest to business owners, sales managers, human resource directors, marketing directors, executive directors, supervisors and others with executive leadership and management responsibilities.
Mason leads discussions and explores solutions to common business problems such as:
How to reduce employee turnover.
How to increase sales.
How to reduce conflict and drama in the workplace.
How to avoid unnecessary employment related lawsuits.
How to develop supervisory skills and leadership abilities.
How to hire the best people.
How to keep the best employees longer.
How to improve communication.
How to improve customer service.
How to reduce employee theft.
How to reduce workers compensation costs and improve safety in the workplace.
How to improve employee relations and increase individual productivity.
and more!
He also works with nonprofit trade associations, chambers of commerce and charities who are looking to raise money, attract new donors, build, and sustain memberships in their organizations. He is the creator of the Workforce Alchemy Challenge.
In this arena, Mason leads discussions and explores solutions to common business problems such as:
To learn more visit: https://workforcealchemy.com
To book Mason as a speaker at your next event visit: http://www.MasonDuchatschek.com
Hosted on Acast. See acast.com/privacy for more information.
Unlocking the Unfair Advantage in Business with Dr. Don Barden
In this full episode of The Mason Duchatschek Show, economist and leadership expert Dr. Don Barden unpacks the high-performance leadership strategies from his book The Perfect Plan.
From the "unfair advantage theory" to the emotional basis of decision-making, Barden explains how world-class leaders and sales professionals make better decisions, earn trust, and build relationships that deliver measurable results. If you want to influence behavior, increase engagement, and lead more effectively, this conversation is packed with insights you can’t afford to miss.
Key Takeaways
• Sales and leadership are fundamentally the same
• Understanding is greater than knowledge
• Relationships in business have a lifecycle—know when to move on
• Emotional connection drives more decisions than logic
• Use the platinum rule (not the golden one) to influence others
• Understand how consumer behavior shifts by income level
• Emotional recall creates deeper brand loyalty
• Focus on fewer, clearer messages in your communication
Chapter Timestamps
00:00 – Introduction to Dr. Don Barden and His Work
02:45 – The Intersection of Sales and Leadership
05:34 – Understanding the Unfair Advantage Theory
08:24 – Maximizing Client Relationships
11:16 – The Decision-Making Process in Sales
14:15 – Understanding Consumer Behavior
16:55 – The Corporate Pyramid and Decision-Making
20:04 – Branding and Status in Business Decisions
20:58 – The ROI of Custom Clothing
22:42 – Understanding Decision-Making Processes
25:14 – The Emotional Aspect of Decision-Making
26:34 – The Flawed Decision-Making Process
29:04 – The Power of Emotional Connection
31:15 – Memorable Experiences and Emotional Recall
35:15 – Completing Relationships and Moving Forward
About the Guest
Dr. Don Barden is a globally recognized economist, speaker, and author of The Perfect Plan and Here Come the Girls. He works with Fortune 500 leaders to turn behavioral economics into practical strategies that grow influence, performance, and profitability.
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Learn More About Workforce Alchemy
Want to become exponentially more valuable at work? Discover the free Workforce Alchemy Challenge.
✔ Improve hiring
✔ Increase retention
✔ Minimize conflict
✔ Boost performance
Apply now: https://www.WorkforceAlchemy.com
Recommended Playlists
Full Podcast Episodes: https://youtube.com/playlist?list=PLaGSQcRH4ChwjjPLD9FN6r2IvuBp5PPbg
Workforce Strategy: https://youtube.com/playlist?list=PLaGSQcRH4ChxEhB1iyTbn7NcBO2SoaFA4
Shorts & Clips: https://youtube.com/playlist?list=PLaGSQcRH4ChyPNetFBDdCqflzmAwJTWdL
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