Owning the Sales Channel: Easy App Tech for Brands

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The MarTech Matrix

Sean Simon

36 episodes

4 days ago

The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.

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All content for The MarTech Matrix is the property of Sean Simon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Owning the Sales Channel: Easy App Tech for Brands

The MarTech Matrix

39 minutes 31 seconds

1 year ago

Owning the Sales Channel: Easy App Tech for Brands

AppBrew is a platform that helps brands build high-performance sales channels through mobile apps. They aim to democratize access to app technology and provide brands with a native mobile app experience that enhances customer engagement, increases conversion rates, and leverages data for personalized marketing. The platform integrates with popular e-commerce platforms like Shopify, Magento, and Salesforce, allowing brands to sync their inventory, pricing, and product information in real-time. AppBrew also offers a wide range of integrations with third-party tools for search, personalization, loyalty programs, and more. Their goal is to empower brands to own their sales channels and compete effectively in the evolving e-commerce landscape.

Democratizing Mobile App Development: Abhijeet explains how Appbrew is inspired by the likes of Shopify and Klaviyo. Just as Shopify made e-commerce accessible, Appbrew aims to provide brands with a robust and scalable platform to build high-performance mobile apps.
Owning the Customer Experience: With the impending move towards a cookie-less world, owning a direct channel like a mobile app is crucial. Apps allow brands to gather first-party data, enhance personalization, and improve customer retention.
Superior Mobile Experience: Native mobile apps offer significant advantages over mobile-optimized websites. Apps load faster (under 3 seconds) and provide better data leverage, with higher login rates and richer customer data.
Seamless Integrations: Appbrew excels in creating an ecosystem where brands can integrate various functionalities seamlessly. From loyalty programs to personalized recommendations, the platform supports over 70 native integrations, making it easier for brands to enhance their app's capabilities.
Impact on Omnichannel Commerce: Mobile apps are not just for online shopping. They bridge the gap between online and offline experiences, helping brands optimize merchandising, enhance in-store experiences, and drive sales both online and offline.
Ease of Transition: Whether you're launching a new app or upgrading an existing one, Appbrew ensures a smooth transition. The platform conducts app audits, identifies areas for improvement, and helps brands achieve higher conversion rates and increased average order values.

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