SummaryConsumer AI, offered by Profit Wheel, helps brands gain insights about their customers and target high-value audiences. The platform uses AI and cohort-level data to analyze customer behavior and interests, allowing brands to understand their customers better and find new potential customers. By uncovering common themes and interests among customer cohorts, brands can optimize their advertising and marketing strategies. Consumer AI offers various services, including audience identification, strategic partnerships, content creation, and market research. The platform integrates with different media accounts and provides seamless execution of campaigns. Brands can measure the success of Consumer AI through A/B testing and comparing the performance of their campaigns with and without the platform's insights. Getting started with Consumer AI is easy, requiring brands to grant access to their advertising accounts and undergo a demo of their data.
Takeaways
Chapters
00:49: Introduction to Consumer AI and Profit Wheel
01:34 Consumer Discussion
01:36 Overview of Consumer AI and Its Founding Purpose
03:08 Bridging Adtech and Martech for Better Advertising
03:38 Leveraging Customer Data for Enhanced Marketing Strategies
20:13 Mapping Cohorts and Interests Across Platforms
21:52 Challenges in the Advertising Industry
22:35 Future Proofing Our Product
22:56 Platform Integration and Campaign Support Across Multiple Channels
23:18 Consumer AI Platform Implementation and Effectiveness
