Why you can't trust your customer research, and what you can do about it w/Gus Allen

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The Marketing Update Podcast

David Perkins & Emma Handley

19 episodes

5 days ago

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

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All content for The Marketing Update Podcast is the property of David Perkins & Emma Handley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

Hosted on Acast. See acast.com/privacy for more information.

Why you can't trust your customer research, and what you can do about it w/Gus Allen

The Marketing Update Podcast

38 minutes 3 seconds

5 days ago

Why you can't trust your customer research, and what you can do about it w/Gus Allen

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.

Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.