In episode 5 of The Marketing Update Podcast, Emma and David dig into the meaty topic of YouTube channels: their dos and don'ts, share strategy tips, real-world examples, and get honest on the reality of growing a YouTube channel as a business. They also chit-chat about Hootsuite's new tool and a couple of contrasting new Influencer reports. Allow the nectar to pour into your ears on this episode.

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

https://www.youtube.com/@headspace/featured

https://www.socialpilot.co/youtube-marketing/youtube-statistics

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