Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

• Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
• Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
• TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
• Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

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