Marketing attribution is dead. Here's what to do instead.

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/a5/d5/3b/a5d53b6e-947c-7bf5-a2e8-bcfc00309d54/mza_7620634514020538161.jpeg/600x600bb.jpg

The Marketing Update Podcast

David Perkins & Emma Handley

19 episodes

1 week ago

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Marketing Update Podcast is the property of David Perkins & Emma Handley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.

Hosted on Acast. See acast.com/privacy for more information.

Marketing attribution is dead. Here's what to do instead.

The Marketing Update Podcast

32 minutes 9 seconds

5 months ago

Marketing attribution is dead. Here's what to do instead.

In episode 8 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.