In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
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In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)
The Marketing Share
36 minutes
11 months ago
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)
In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement. Haley shares her unique career journey and explains why sales and marketing need to work together more than ever. Together they dive into the essential role of sales training and why small businesses should be focusing on the right tools to level up their sales game. They also talk about how creating real, authentic connections within tea...
The Marketing Share
In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
