In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
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In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
The Marketing Share
53 minutes
4 months ago
CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)
Is the CMO role the coldest seat in the C-suite? In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressure than ever… and how to lead through the chaos with clarity, courage, and just a bit of fun. From launching a CMO community during the height of the pandemic to advising marketing execs navigating AI and private equity pressures, Drew shares the tactics and ...
The Marketing Share
In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...
