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The Marketing Share

Alec Cheung & Barb VanSomeren

51 episodes

1 day ago

In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...

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Self-Improvement

All content for The Marketing Share is the property of Alec Cheung & Barb VanSomeren and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...

Show more...

Self-Improvement

Episodes (20/51)

The Marketing Share

Rethinking Go-To-Market in the Age of AI with marketing expert Chaenara O'Brien (Ep 51)

In this episode of The Marketing Share, our co-hosts Barb VanSomeren and Alec Chung sit down with Chae O’Brien, GTM specialist and principal strategist at Thought Bakery, for a grounded conversation about what it really takes to build a modern go-to-market strategy. Chae has worked with leading SaaS brands like Bombora, G2, and Simulogic, helping them refine how they connect with customers and scale with purpose. She brings a mix of operational insight and marketing depth that’s rare and inc...

3 weeks ago

48 minutes

The Marketing Share

Bridging the Messaging Gap: Chris Silvestri on Clear, Conversion-Driven Copy (Ep 50)

What if we told you that your copy isn't the problem, but your messaging is? In this episode of The Marketing Share Podcast, our co-hosts Alec Cheung and Barb VanSomeren have an insightful conversation with message market fit expert Chris Silvestri, founder of Conversion Alchemy. With a background that spans software engineering, UX design, and behavioral psychology, Chris brings a unique perspective to copywriting and messaging strategy that all marketing and C-suite leaders should t...

1 month ago

48 minutes

The Marketing Share

The Future of Social Media Strategy, AI, and Marketing & Sales with Emeric Ernoult, CEO of Agorapulse (Ep 49)

How do you go from corporate law to leading one of the most innovative social media management platforms? In this episode, Emeric Ernoult, CEO of Agorapulse, shares his entrepreneurial journey, the lessons learned from pivots and challenges, and the evolution of social media strategies over the years. Emeric dives into how Agorapulse transformed from running Facebook contests to pioneering the social media inbox, and explores the growing role of AI in creating personalized, effective content...

1 month ago

56 minutes

The Marketing Share

Healthcare Marketing in the Age of AI with Alex Membrillo (Ep 48)

How do you scale healthcare marketing without losing patient trust? In this episode of The Marketing Share Podcast, hosts Alec Cheung and Barb VanSomeren sit with Alex Membrillo, CEO of Cardinal Digital Marketing, to unpack the fast-changing world of healthcare marketing. From the influence of private equity on multi-site practices to the evolving rules of digital advertising, Alex shares the challenges and opportunities healthcare marketers are facing today. 🔑 You’ll walk away with: Ho...

2 months ago

44 minutes

The Marketing Share

Mastering Website Development For Your Next Website Project with Stephanie Brooks (ep 47)

In this episode of The Marketing Share Podcast, marketing experts Alec Cheung and Barb VanSomeren are joined by Stephanie Brooks, a seasoned marketing leader with a wealth of experience in website development. Together, they dive into the work it takes to build and maintain effective websites. Stephanie shares her journey from journalism to marketing, highlighting her expertise in website projects, including a notable 400-page site. The discussion covers topics such as stakeholder involvemen...

2 months ago

48 minutes

The Marketing Share

Get Off Your (M)ass: Breaking Marketing Silos with Co-Authors Tanya and Tony Thorson (Ep 46)

In this episode of The Marketing Share Podcast, co-hosts Alec and Barb welcome a dynamic marketing duo—Tanya and Tony Thorson, co-authors of the refreshingly bold book, Get Off Your (M)ass. Together, they unpack how marketing must evolve in the age of automation, AI, and customer overload. Drawing from their combined B2C, B2B, and B2A (Business to Anyone) experiences, the Thorsons break down how to move beyond mass marketing and lean into resonance, personalization, and emotional intell...

3 months ago

46 minutes

The Marketing Share

How AI Is Changing the Way Marketers Think & Build with Liza Adams (Ep 45)

Is AI your teammate or just another tool? In this episode, marketing leader and AI strategist Liza Adams joins Alec Cheung and Barb VanSomeren to reframe how marketing teams think about AI. With decades of experience in tech and SaaS, Liza brings a deeply strategic lens to AI’s evolving role—not just in campaigns, but in how teams collaborate, operate, and drive outcomes. From rethinking workflows to reshaping messaging, Liza urges marketers to see AI not as a tool, but as a transformative te...

3 months ago

50 minutes

The Marketing Share

From SEO to LLMs: How to get your brand in AI Search Results with David Kirkdorffer (Ep 44)

Are LLMs your new buyers' first touchpoint? In this episode, B2B marketing strategist David Kirkdorffer joins Alec Cheung and Barb VanSomeren to unpack how AI is reshaping buyer enablement—and why your content might be invisible to large language models like ChatGPT, Gemini, and Claude. David breaks down how marketers can adapt from traditional SEO to what he calls “AI enablement”—from restructuring site content to ensuring your messaging is consistent and crawlable across the web. He a...

4 months ago

57 minutes

The Marketing Share

CMOs in the Huddle: Leading Through AI, PE Pressure & Chaos with Drew Neisser (Ep 43)

Is the CMO role the coldest seat in the C-suite? In this episode, Drew Neisser, founder of CMO Huddles and author of Renegade Marketing, joins Alec Cheung and Barb VanSomeren to unpack why today's marketing leaders are under more pressure than ever… and how to lead through the chaos with clarity, courage, and just a bit of fun. From launching a CMO community during the height of the pandemic to advising marketing execs navigating AI and private equity pressures, Drew shares the tactics and ...

4 months ago

53 minutes

The Marketing Share

Navigating the New SEO Landscape with AI and LLMs – with Noah Goldfarb (Ep 42)

Is SEO still SEO… in the age of AI? In this episode, SEO strategist Noah Goldfarb from Fire and Spark joins Alec Cheung and Barb VanSomeren to unpack how search is shifting under the weight of AI and large language models—and what marketing leaders should actually do about it. From the early days of backlink chasing to today’s era of AI-powered overviews, Noah’s seen the evolution firsthand. He shares how authenticity, evidence-based content, and community engagement are becoming the new SEO ...

5 months ago

48 minutes

The Marketing Share

Team Building for CMOs: AI, Agencies & the ‘Jack of All Trades’ Dilemma (Ep 41)

In this episode of The Marketing Share, co-hosts Alec Cheung and Barb VanSomeren tackle one of marketing’s most persistent dilemmas: Should you hire hyper-focused specialists or versatile generalists? Spoiler: The answer isn’t black-and-white—it’s buried in your budget, your storytelling, and how you use AI. From debating the pitfalls of “full-service” agencies to navigating AI’s role as a digital intern, Alec and Barb break down how CMOs can harmonize chaos and avoid becoming the ove...

5 months ago

17 minutes

The Marketing Share

When Brands Go South with Todd Allard (Ep 40)

What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.) Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted wood imports to renaming Everest University post-60 Minutes exposé, Todd reveals how to diagnose brand breakdowns and engineer trust-building comeb...

6 months ago

50 minutes

The Marketing Share

Metrics that Matter with Fractional CMO Monique Olan ( Ep. 39)

Ever feel like your marketing metrics are just… noise? In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity metrics, align KPIs with real business outcomes, and turn data into your team’s storytelling superpower. Monique shares her battle-tested framework for diagnosing growth bottlenecks (hint: it starts with playing customer detective), why the first 30 days in ...

6 months ago

39 minutes

The Marketing Share

Game-Changing Tech for Real-Time Marketing (Ep. 38)

In this episode of The Marketing Share, our cohosts Alec Cheung and Barb VanSomeren sat down with Scott Cate—a tech veteran who’s been building software since the days of floppy disks—to chat about one of marketing’s most overlooked headaches: broken links. Scott’s company, 301.Pro, helps marketers like you turn those frustrating “404 errors” into opportunities. Imagine QR codes that actually work, links that update themselves, and campaigns that adapt to weather, time, or even a user’s loca...

7 months ago

44 minutes

The Marketing Share

CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37)

Is your CRM actually helping you close more deals—or just creating more headaches? In this episode of The Marketing Share, we sit down with Jason Kramer, CEO of Cultivize, to uncover the biggest mistakes businesses make with CRM systems—and how to fix them. Jason, known as The Yoda of CRM, shares how businesses can bridge the gap between marketing and sales, clean up messy data, and turn “dead” leads into real revenue. With a background in graphic design and marketing automation, Jason has he...

7 months ago

54 minutes

The Marketing Share

SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36)

What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise? In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—CEO of Voltage Agency and **author of The Digital Marketing Success Plan—to unpack SEO’s evolution, zero-click searches, and Google’s volatile AI updates. The pivotal challenges facing marketing leaders today? Adapting to AI-driven search, avoiding outdated “checklist ...

8 months ago

50 minutes

The Marketing Share

What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35)

Ready to decode the CEO-CMO relationship and ramp up your company’s growth? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit down with John Short—founder of Compound Growth Marketing—to uncover how aligning with your CEO’s vision can fuel real, sustainable results. John shines a spotlight on why understanding your CEO’s perception of marketing—whether it’s brand building, demand gen, or sales enablement—makes all the difference. He also explains how your aver...

8 months ago

47 minutes

The Marketing Share

Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34)

How can loyalty programs become your most powerful tool for growth and retention? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing over $200 million in business for hearing and audiology practices. Rob shares how he scaled Sonova’s loyalty program from 100 to nearly 900 members and reveals why retention is the ultimate growth strategy in today’s market. Rob dives into the evolution of ...

10 months ago

40 minutes

The Marketing Share

The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33)

What does it take for a new marketing leader to succeed in the first 90 days? In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-start game plan and conducting thorough “forensics,” to managing leadership expectations and quickly identifying performance gaps. They draw on personal experiences to share actionable strategies for building trust with stakeholders, understanding the c...

10 months ago

43 minutes

The Marketing Share

Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32)

In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement. Haley shares her unique career journey and explains why sales and marketing need to work together more than ever. Together they dive into the essential role of sales training and why small businesses should be focusing on the right tools to level up their sales game. They also talk about how creating real, authentic connections within tea...

10 months ago

36 minutes